A Keys to driving web traffic to you: Learn More
Optimizing a website or web marketing platform is critical to being found by the search engines. If they can't "see" you, you will be invisible on the web.
There are two ways to increase visibility on the web:
1.) Organic ranking – being seen in searches for key words relevant to your business
2.) Paid ranking (PPC) – having your ad appear adjacent to the organic search results
There are advantages and disadvantages to each approach. Organic ranking takes time to produce results is more credible to people and less expensive in the long term. Paid ranking is instant and delivers leads for a defined cost. Depending on your business needs, you might choose a single approach, or a blend of both strategies.
Our approach to organic ranking distinguishes between structural (factors on your web pages) and search engine marketing (factors on other people's web pages). First, your web pages' structural components are optimized and properly formatted so they are readable by the search engines – this is known as search engine optimization (SEO). Second, we "market" your web pages to other websites, so that they "reference" or "link" to your pages. Search engines place a lot of weight on these links as described in our SEO Whitepaper. This process is known as search engine marketing or (SEM).
There is a fair amount of art and skill involved in building links and references to your web platform. The process takes time and requires a monthly investment over a period of many months as a gradual building process produces the best results.
…our packages begin at $500 a month for SEO and SEM optimization – please contact us for specific details
Paid advertising or pay-per-click (PPC) advertising is paying Google, Bing or Yahoo to place your ad alongside the searches for a particular keyword search. We have found PPC campaigns to be highly effective and easily measurable forms of advertising. Many of our customers have abandoned other forms of advertising because PPC work so well.
Setting up a PPC campaign is relatively straightforward process. The most critical factors are proper keyword selection and the allocation of the ad budget across different keywords. PPC ads are purchased by an instant auction for each keyword based on what competitors are paying for those keywords.
…we have packages that begin at $150 to install and manage your PPC program and determine your budget – please contact us for specific details
1. Strategize, design and create
2. Build web visibility and relevance
3. Train, educate and execute
