Lead capture, CRM, email marketing and online sales – now what?
P5 Web Marketing Platforms provide you with new business and marketing capabilities; let's take a look at how these tools work together and some ways that you can use them to grow your business.
Lead capture refers to a registration form that captures basic or detailed contact information - name, phone and email for example. The first step is enticing people to register with you. Usually, this is something free. Desired information, a newsletter and special offers are prime examples. The tools built in to your Web Marketing Platform sends this information to the CRM, a database that stores the visitors contact information and can respond to a new registration with an email containing what was requested and notifies you of a new potential customer. This step is completely automated 24/7 and is called opt-in marketing, a very powerful, permission-based way to gain new customers.
As you accumulate new registrants and add your existing customers to the CRM, you can then market to them via email. Staying in touch with your customers and providing value builds sales. Just make sure you use the right frequency and content to keep them engaged.
Depending on your business, you can sell products and services through your Web Marketing Platform. You are able to accept credit cards online securely and use a third-party processing service like PayPal. We can integrate this capability into an online store or a reservation system for you, or show you how. If you are a service based business, online reservations and appointments make it easy for people to do business with you vs. someone else.
Experienced people use these tools regularly and many execute marketing campaigns themselves. If you are new to utilizing CRM lead capture for email marketing or online sales, we can teach you how to use your new tools. If you are busy or prefer that we complete some or all tasks for you, no problem. It all depends on your needs, available time and the size of your budget.
So, once you have optimized you website with SEO, driving new leads - you have to manage those leads and turn them into sales. P5 is here to help!
…please contact us to put together a program that works for you.
1. Strategize, design and create
2. Build web visibility and relevance
3. Train, educate and execute