Customer acquisition requires the integration of multiple components to deliver ROI.
Our small but mighty team has expertise in each of the skills needed to future proof your online marketing and sales. Your business is unique and systems tailored to your goals are powerful.
Let's start with the end in mind. Sales driven marketing and leads. In order to craft the right system, tailored to your business needs, we must first understand:
Once we have a deep understanding of the points above we can formulate a winning strategic game plan and tie together the processes that are needed to achieve your goals, no matter how lofty. As customer acquisition is the final goal, there can be no gap between marketing and sales.
What to know how to build a successful content strategy? Visit our page and download our eBook on Cornerstone Strategy here.
The sales driven marketing companies have at their foundation a website that offers all of the components needed to:
This can be achieved by modifying your existing website or in some cases it necessitates building a new site. It's essential to update, revamp code and rebrand yourself from time to time to keep up with the competitors so this may be a golden opportunity. Whichever, we will keep your goals in mind, make sure you are highly visible to the search engines and at the same time, communicate your unique value proposition to visitors.
At p5, we use the website methodology Growth-Driven Design (GDD). Rather than create a static site that can produce what we call the "lazy slacker" effect, this type of design grows with you. GDD is an ongoing, disciplined, process that continuously improves your site as you get more clarity on the needs of your visitors and prospects. It also allows you to evolve your site with fresh content as we discover keyword opportunities. Landing pages, new offers, gated content gets added to allow people to "pay to play" by giving you their email.
You will get critical data, tied to your company goals, to know what changes will improve user experience and conversions rates
You can hit it out of the park with inbound marketing, but it will only be successful if the bridge to sales is solid and flows through your entire sales funnel. For your business to really grow, it requires cooperation, coordination, and effort by marketing and sales. This is the definition of sales driven marketing.
To do that you need:
This is where we work with both marketing and sales so that each understands their roles, what interdependencies they have and how to achieve the companies growth goals as a team. The overarching tool that allows this marriage to happen is the Hubspot CRM. The marketing automation sequences that save time and promotes efficiency can be applied, drip emails, scripts and repeatable sequences, call recording that allows marketing and sales to convert more leads to sales.
It also makes it possible for the sales manager to know at any given time where leads are in the process, forecast sales and keep salespeople accountable for their performance. HubSpot is the framework for sales driven marketing.
Whether we do your social media, or you have someone in-house, we will ensure that you get the biggest bang for your social media marketing buck. We do this by beginning with an extensive review of your current social media. We will look at:
We then meet with your team to review the finding, make suggestions and do the outline for the Social Media Game Plan.
The magic formula for successful Social Media is time, resources, and quality content. Whether we execute your social media marketing for you or provide training for your team members, we will help you grow this part of your marketing into a vibrant, fun method to produce ROI.
Search engine optimization (SEO) is the ongoing, organic marketing methodology that does four main things:
There are three main parts to great SEO.:
SEO is both an art (remarkable content) and a science (technical and compliance). SEO requires ongoing checking for errors, changes in algorithms that present challenges and opportunities. The internet is a jungle of competitors and search engine obstacles but done well it is the single most results-producing marketing strategy you can implement and maintain.
We have prepared a special brief for small business SEO challenges.
At p5, our preferred method is to do what we call our proprietary "baked in" SEO. NOTE: We begin with an SEO audit described on the page. Before beginning SEO work, we recommend developing a written SEO strategy document as discussed here. This process starts at the architecture stage and is carried out as website content is added. For more about our best practices methods, see our SEO page here.
SEO is foundational to content strategy, website design and an important part of our client's overall sales driven marketing strategy.
There are several times when paid ads or media like Facebook, Google, LindedIn, Yelp, Twitter, YouTube, and channels like Outbrain, are smart for your business:
We find clients most resistant to this type of marketing. Often understandably if they have spent a lot of dollars here with little return. When in fact doing the right kind of ads, at the right time, on the right platforms produces demonstrable ROI. Your business growth is our #1 priority and we what you to have every tool in your marketing toolbox.
In our experience, content development is the single most challenging part of marketing our clients face.
Our content creation team has developed hundreds of pieces of content for a variety of industries. This includes:
The common thread to all this content is that it is used to attract, convert and close prospects. To start creating content that attracts, converts and closes leads, give us a shout. We offer a no obligation, 30-minute chat to see if we can make your business grow with killer content.
Email is still one of the best methods for reaching out to potential new customers and clients. Combine with automation in the form of sequences, you can nurture a lead from start to close. The HubSpot platform is an amazing tool and can be used with email drip marketing campaigns, offers, upsells, referral requests and loyalty programs.
Automation allows you to do repeatable. processes and campaigns that lead to sales. It also improves the effectiveness of your team. Some of our clients have alleviated the need to hire additional staff, saving them thousands of dollars and hours of training.
We know it makes marketing and salespeople more effective while growing sales. And it's not limited to nurturing leads. You will use it for social media, blogging, offers and more managers, the availability of data, analytics
For managers, the HubSpot platform and CRM is a dream come true. It provides:
And one more thing. Email campaigns, combined with your social media campaigns increase effectiveness. What to know more? Give us a call and see if we can design yours.
It is critical that sales and marketing establish service level agreements (SLA) that detail each department's responsibility to the other. We help clients establish business rules that ensure the hand-off from marketing to sales goes smoothly. This is how sales driven marketing becomes a structure in your organization.
Too often companies have a disconnect between marketing and sales. What we call the "great chasm". Marketing works hard, diligently getting well-targeted leads into the CRM with enticing content and offers. The nurturing process begins. At one point in the sales funnel, it's time to convert the lead into a prospect. This is when the sales handoff should happen in a coordinated way. Like passing the batton. But it doesn't. The lead goes off the cliff into the great chasm. How do you know if this is happening in your business?
Here are a few indicators:
At P4 we will help you bridge the chasm between marketing and sales with precision and results. Ready to chat about growing your sales by building the bridge between your sales and marketing teams?
Inbound selling is a modern skill set that embraces easy to use software tools that help salespeople be significantly more efficient and effective. It addresses the new reality of buyers who are educated and informed before they contact a salesperson.
Inbound marketing works hard to drive traffic, generate targeted leads and nurture prospects for sales. But without the right tools, sales-qualified leads can fall into the chasm of no return.
Here is what we mean by Inbound Sales:
This is an updated method of selling for today's educated buyer that closes more prospects and generates significant ROI.