The Right Fit is Important for Both of Us
These are the characteristics that make for the ideal inbound candidate.
If you answer "yes" to the majority of the questions below. We should talk!
Do your customers make considered purchases? Do they need to do research and due diligence before they purchase?
This type of customer needs you to provide content that aids in their research and helps them prepare for the due diligence. A packaged mechanical system is a highly considered purchase. A replacement circulating pump is not such a purchase.
Do you need to generate more leads to grow your business to meet your goals?
If you know you’re not getting what you need, just working harder won’t change your results. Analyzing the current state compared to what’s possible with inbound is part of the discovery process and should always be at the front end of a commitment to inbound.
Do you want to improve your conversion rate and lower your cost per lead?
You most like will benefit from nurturing leads with marketing automation. With a considered purchase you must guide your leads through the educational process. They need the right information at the right time.
Do you want to improve the lead handoff from marketing to sales?
If you have been in business long enough you have heard sales say "the leads are no good" and the marketing people say "no one is following up on my leads". Stopping this bleeding in an instant gain in revenue and is a must-do activity.
Do you want to support your team to succeed in today's digital sales environment?
Sales today has shifted from even a few years ago. By the time a prospect reaches out to a salesperson, they are already educated in the product. Today's sales effort is different. It must be agile, responsive and tailored to your prospect.
If it took a shift in the sales and marketing process to meet your goals would you be open to it?
Becoming an effective inbound marketing and sales organization is a major paradigm shift in how your business work. This transition requires leadership to reassure and encourage the team.
Are you committed to a strategy that takes 6-12 months to bear fruit?
You don't "try on" inbound for a few months. This is a shift in strategy and operations that requires a long-term view and a commitment for growth in the long-term. We focus on working with leaders who understand that success is a product of strategy and tenacity.
Are you looking for a collaborator to help grow your business?
A strategi collaborator is not the same as a meer vendor A vendor is not the right choice. Vendors deal in tactics. This is about strategy, not tactics. You are not buying a component, you are investing in a system that offers a significant return on investment.