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What is SEO Marketing?


And why is it so important?

What is SEO Marketing?

We help people understand the benefits of SEO marketing

You do want to get found online, right?

SEO Marketing is applying the lessons of customer searches to your entire marketing efforts.
It makes sense to spend marketing resources on keywords, phrases, and niches your customers are searching for.

Learn about SEO marketing and get the most from your marketing efforts.

 

SEO Marketing is about Search

Everything on the Internet revolves around search.  Facebook is a search engine, Twitter is a search engine, so is YouTube and so on.

We say that because thinking about online marketing from a perspective of search pays big dividends for those who understand.

SEO Marketing is digital marketing using search engine optimization skills to optimize content across the entire online landscape.

SEO Marketing is about Searchers

Understanding your target market is a core principle of marketing.  From the perspective of search, it is important to understand the searcher we are trying to be found by.

Understanding what they are searching for and how they are searching can and should impact your overall marketing strategy.

SEO Audit

UNDERSTANDING YOUR WEBSITE TODAY.  HOW DO THE SEARCH ENGINES "SEE" IT?  WHAT ERRORS DOES IT HAVE?  WHAT KEYWORDS DO YOU RANK FOR?

  • Technical factors (on-page)
  • Buyer personas - what are customers searching for?
  • Website current keywords and their ranking (on-page)
  • Backlink analysis & toxicity analysis (off page)
  • Local citations & directories (off-page)
  • Competitive keyword analysis
  • Short list of possible keyword opportunities

SEO Strategy

WHERE DO YOU WANT TO GROW?

We share our preliminary keyword opportunity research with the client. There are significant strategic implications in making choices.

 

This may involve developing new niches or more focus with the company. Keyword opportunities often offer new business opportunities.

 

We help clients develop the appropriate content and strategies to tackle these opportunities. This takes time, money and effort. But, by using a targeted approach, our clients capitalize on this marketing investment.

SEO Implementation

A MONTHLY PLAN TO REPAIR, IMPROVE, AND MEASURE RESULTS OVER TIME.

The implementation process involves:

 

  • Fixing on-page errors
  • Creating local citations, and power backlinks
  • Removing possible toxic backlinks
  • Adding new content, ensuring SEO compliance
  • Measuring keyword ranking improvements
  • Monitoring social media engagement
  • Repeating the SEO audit reporting on measured progress

 

The bonus opportunity is taking the lessons learned from SEO and applying them to your overall marketing strategy to leverage your investment.

Let's chat!
and review your situation.  

We want to take the time to get to know your particular situation, goals, and aspirations. We both want to see if we are a "fit" for you.

We always offer a free technical SEO audit

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