What Makes Up a Good Strategic Marketing Game Plan?
So let's cover some marketing basics, improve your business and your bottom line.
What is Marketing, Really?
If you are launching a new business and you put up a sign that's advertising.
If you hire a sign twirler to draw attention to your sign, that's promotion.
If the sign twirler's outrageous costume gets picked up by the news that public relations.
If the news article gets posted on Facebook by a customer that's social media.
If the Facebook post is boosted to extend the size of the audience that sees it, that's advertising.
If the Facebook post contains a link to the website to learn more, that's online marketing.
If the website content used keywords that people are searching for, that's search engine marketing.
If all this happened as part of a strategic plan, that's Marketing!
Small Business Marketing Services
You have to wear a lot of hats... and you need extra arms and hands.
That is us!
We have the benefits of "fresh eyes" a commitment to plans before tactics and delivering ROI.
Why is Marketing Strategy Important for Small Business?
Because tactics without a strategy is like building a house without a design. It's not going to go well.
You wouldn't hire a plumber before you hire the architect? There will be a lot of lost time and money.
How Do I Get Started?
The best way to get started is a functional marketing plan.
You want a pilot with a flight plan.
You want a doctor with a treatment plan.
Military operations begin with a plan.
Professionals have a plan. You need a plan.
We recommend using the services of a professional marketing agency (like us) to craft your plan with you. It is difficult, if not impossible) to do yourself. You need a third party that knows what they are doing.