The P5 toolkit
The toolkit we built to run the work.
Five tools. Three intelligence and identification layers. Two execution layers. All of them in service of one written plan and one accountable primary agency.
Why we built it
The primary-agency model only works if measurement is continuous.
A fractional CMO cannot run the Playbook across paid, ads, PR, web, and content without seeing what every piece is doing in real time. The off-the-shelf tooling for that work was either too narrow, too expensive, or too detached from the actual marketing.
So P5 built its own. The toolkit below is the engine under every P5 engagement. It is not a product line for sale separately. It is what makes the primary-agency model run.
Intelligence & identification
Three layers of signal feeding the Playbook.
01
IntelID
The weekly intelligence read on your market. Competitors, category, public reputation. Synthesized, in your inbox by 9 AM Monday.
Learn more →03
IntentID
Custom audiences of people actively researching your services. Refreshed weekly, synced into the ad platforms where your buyers convert.
Learn more →04
VisitorID
Anonymous website visitors identified, scored, and routed to your CRM. The 95% of traffic that never fills out a form, finally visible.
Learn more →Execution
Two layers of work that ship.
02
SEO/AEO
The SEO and AEO content engine. 25 years of search expertise plus generative engine optimization. Compounding organic traffic you own.
Learn more →05
InboxID
Same-day follow-up to the visitors VisitorID identifies. Behavior-triggered email and retargeting. Warm hand-offs to your team.
Learn more →How the toolkit feeds the Playbook
Six steps. One loop. The Playbook rewrites itself.
- 01IntelID briefs the market every week.
- 02The ICP and the plan absorb the signal.
- 03SEO/AEO ships the content that follows.
- 04IntentID targets paid against intent, not demographics.
- 05VisitorID identifies who shows up.
- 06InboxID closes the loop with same-day follow-up.
See the whole elephant.
Start with the free outside-in audit. We'll show you what your patients see, where inquiries stall, and what to ask your vendors next.
Get the free outside-in audit