Fractional CMO for Plastic Surgery Practices
You already pay five vendors. P5 makes them work from one plan, then shows you what each one is actually worth.
Get the free outside-in auditThe elephant
Your SEO firm sees rankings. Your ad agency sees clicks. Your social team sees likes. Your front desk sees a phone that keeps ringing. Each one describes the elephant accurately, from where they stand.
Nobody is standing far enough back to see the whole thing. So that job falls to the surgeon, between cases, at 9 p.m.
That is an expensive way to run marketing. It is also not why you went to medical school.
What a fractional CMO does here
We don't replace your vendors. We give them what they've never had: one plan, one message, and one person accountable for how it fits together.
One plan.
Every vendor works from the same campaigns, offers and calendar.
One message.
Your website, ads, social and email say the same thing about your practice.
Cost per lead, by channel.
You see what a lead from search costs versus a lead from Instagram.
Speed to lead.
We test how fast a new inquiry reaches a human, weekdays and weekends.
Follow-up after the consult.
Who sends the quote, how fast, and who calls back.
Compliance flags.
We flag wording and tracking issues for your attorney. We flag; they rule.
How it works
01
Free outside-in audit.
We look at your practice the way a patient does. We submit test forms, call after hours, check your site speed and tracking, and compare every profile. No logins needed. Results within 7 days.
02
Deeper audit.
With access to your ad accounts, call tracking and CRM, we follow the money from first click to booked surgery.
03
Monthly scorecard.
The same numbers every month, so you can see what changed and who changed it.
The numbers we put in front of you
| Number | What it tells you |
|---|---|
| Monthly marketing spend, all vendors | What you actually pay, in one place |
| Leads per month | Whether the phone is ringing |
| Cost per lead, by channel | Which vendor earns their fee |
| Consultations booked | Whether leads become people in the chair |
| Cost per consultation | The number most practices have never seen |
| Consult-to-surgery close rate | What happens after the consult |
| Cost per booked surgery | The only number that pays the rent |
Who this is for
Independent aesthetic surgery practices with several vendors and nobody coordinating them. If the surgeon is the default marketing director, this is for you.
We work with one practice per metro. If your city is taken, we'll tell you on the first call.
Why P5
P5 has done marketing since 1996, much of it for surgeons. We have run a call center for a surgeon, from first lead to booked consult. We know where the leads fall through because we've watched it happen.
Questions surgeons ask
- Will you fire my vendors?
- No. Most of them are doing their part. The leak is usually between the parts.
- Do you need my logins?
- Not for the free audit. For the deeper audit, yes, and you keep ownership of every account.
- How long does the free audit take?
- You get the results within 7 days.
- Will you guarantee new patients?
- No. Anyone who does hasn't seen your numbers yet.
- Is this legal advice?
- No. We flag issues for your attorney.
See the whole elephant.
Start with the free outside-in audit. We'll show you what your patients see, where inquiries stall, and what to ask your vendors next.
Get the free outside-in audit