Signal

You already buy audiences. Meta, Google, CTV, display. You have been sold a score, a lookalike, a list with a promise attached. You kept the invoice. You did not keep the proof.

Signal is for owner-operators of high-value service businesses who spend real money to find the next customer, and who are tired of being asked to trust a black box.

Every week you get the mix that makes up the audience. Ranked domains for the whole group. Twenty-two percent of visits from nature.com. That kind of line. Named sources, not a 0–100 score.

The people in the feed are in-market. The sources tell you why the feed looks the way it does. You keep your ad account. We do not take it.

You do not get which sites any one person visited. That is not the product.

Signal puts that feed into the channels you already run: Meta, Google Ads, CTV, and display, as you need them.

We connect. We do not buy the media. If you want P5 to run the ads, that is a different seat.

The loop that tightens the audience needs two inputs: who visited your site (Visitor ID), and who in your CRM is actually engaging and buying. Any CRM you already have. Without both, you are still guessing.