01 · IntelID
The weekly intelligence read on your market.
A single Monday-morning briefing on your competitors, your category, and your public reputation. Synthesized from search, social, and review data. In your inbox by 9 AM.
What it does
Five minutes of reading. The thinking, not the data.
IntelID pulls signal from every channel that matters to your category. Competitor search activity. Social mentions. Review velocity. Ad creative changes. Press coverage. P5 synthesizes that signal into a short briefing the owner can read in five minutes over coffee.
The briefing is not a dashboard. It is a written read. What changed. What matters. What we are doing about it in the plan this week. It exists because most owners do not have time to keep up with their own market, and most agencies do not bother to read it for them.
How the primary agency uses it
The weekly input to the plan.
Significant moves in the competitor set or the category trigger plan adjustments in the next monthly working session. Most weeks the briefing confirms the plan is on track. The weeks it doesn't are the ones that earn their keep.
What you get
A 600-to-1000-word briefing in your inbox by 9 AM Monday.
Plain language. No charts. No KPIs. The thinking, not the data.
The first step
The briefing ships with the engagement.
IntelID is the intelligence input to the lead-agency Playbook. Build your Playbook and the first briefing arrives within two weeks.
Build your Playbook