Cornerstone Content Strategy
The sure-fire approach to building organic SEO and smoking the competition!
The internet is very competitive today.
Cornerstone content strategy acts like rocket fuel to your rankings.
You Build Relationships, We Build Profits.
CORNERSTONE CONTENT STRATEGY BOOSTS PROFITS
Cornerstone Content Strategy is a breakthrough concept. And we have a lot to explain. Keep in mind as you read on, that one of the most powerful, lasting and structurally elegant constructions in history is the pyramid.
As you build your cornerstone content pyramid and share content via social media, email and article submissions, it funnels readers through the stages that create more revenue for your business.
Introduction to Cornerstone Content Strategy
Cornerstone Content Strategy is a new concept that is an evolution of Search Engine Optimization (SEO) keyword strategy. The concept was first proposed by SEO Yoast. Yoast is used to managing SEO inside of WordPress.
Recap of Cornerstone Content Strategy so far:
- Your most important content topics (keywords) should have a dedicated page within your site's structure.
- Focus on three to five major content topics on your website including your home page. This will affect your website design and architecture, the user interface.
- Make sure what you are all about is very clear to the reader and search engines.
- Menu titles can to reflect you cornerstone pages. Example: Menu title "Adventure Travel", the keyword basket includes the title and a series of 5-6 blogs like safaris, mountain climbing, helicopter skiing.
- Cornerstone topics or baskets of keywords must be reflected in your page and related blog content.
- A typical cornerstone topic is surrounded by a series of blog posts that share common semantic keywords that link from the blog to the main page.
- This structure forms a linking strategy that lets the search engines know that this topic is linked to from several places internal to your website.
How does process work?
Key Takeaways for Cornerstone Content Strategy
In this far-reaching SEO and content strategy, your website gets built or rebuilt around focused keyword baskets and cornerstone content. This important process leads to long-term organic SEO gains and major internet visibility. Once you have the concept under your belt, it's easier understand what content you need to build out your main pages, and your blog editorial calendar. As you become clearer in your purpose, you become clearer in your writing and drive a lot more relevant traffic to your site. That's the magic of cornerstone content strategy.
This might seem like a big bite and a real shift in marketing strategy. It is.
But we are here, ready to help you "eat the elephant one bite at a time".
SEO Management strategies and techniques of using a short-tail and long-tail keywords can be very challenging.
Promising Positive Results.
A PINKY PROMISE WE NEVER BREAK!
Have we got a deal for you!
We offer a complimentary, one-hour strategy work session so you can find out more about using Cornerstone Content Strategy to grow your business.